Nuisance calls could face penalties up to £500,000

Picture courtesy of

Fabeha Syed (News Correspondent), Young London News 

More than 15000 complaints regarding cold-calls were made to the Information Commissioner Office last month.

Unsolicited calls causing distress and anxiety to the customers are likely to be blocked. Photo Courtesy:
Unsolicited calls causing distress and anxiety to the customers are likely to be blocked.
Photo Courtesy:

According to a recent research by a consumer body Which? Around four out of five people are regularly faced with the cold-calls at home. The organisation will also deploy a taskforce, which will tackle the issue relating to such calls.

This May Ofcom, the communications regulator of the UK, did a research according to which 32% of consumers faced issues regarding where to get the advice on such cold-calls from. The organization also said that companies like Age UK, Citizens Advice, Mencap, StepChange and Which? would handle this issue.

Which? executive director Richard Lloyd, who leads the task-force which looks into the matter, said that board directors will be held accountable and the fine limit can reach up to £500,000. He also said that the lead generators who share the customers’ details would be blocked.

The minister for culture and the digital economy, Ed Vaizey said in his response. “For too long nuisance calls have plagued consumers, often at very inconvenient times of the day and in some cases leaving vulnerable people like the elderly too scared to answer the phone”.

According to our survey more than 50% of the people feel annoyed with such calls. They say that more than them it is the elderly at home who feel threatened when phone calls force them to buy various services. Rachita, a teacher, says, “I don’t know from where do they get our numbers? Now I have stopped answering them only.”

Many say that sometimes they first get the mails from them followed by intimidating phone calls.

According to the ICO’s current rules, it can take any action against the firms only if their calls cause “substantial damage or distress, nuisance, annoyance, inconvenience or anxiety”.


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